How to Choose the right digital marketing agency for your brand
A digital marketing agency can help your business grow tremendously. But, with so many creative agencies springing up, how do you know if a digital marketing agency is good for your business? How do you know if the agency is as great as they claim?
Here are five points to help you choose the right digital marketing agency for your brand:
1. Do Your Homework
Naturally, there are a lot of digital marketing agencies to choose from. Among the packs are swindlers who are out for cash grabs. The first step to getting the right agency for your company is to conduct a background check on the agency. You might not be able to take on digital marketing on your own, but the least you can do is to ensure that the company you choose will get the work done.
Make sure you answer the question “Do they practice what they preach?” One way you can answer the question is to look out for their previous jobs, and results they have produced for their clients and themselves.
For example, if you’re planning on hiring the agency for social media marketing, check how well they handle their social media – is it successful? How well do they handle their client’s social media pages? If you’re planning on hiring an agency for content marketing, look out for how they run their blog, landing page and other contents on their website. If it’s SEO; check if they rank for certain search terms on the search engine result pages (SERP).
Another great way to know whether a digital marketing company is right for you is by asking their clients. Check their website for clients they have worked with and ask questions. Also, you can ask your friends and family if they have anyone in mind, or if any friends-of-friends are in the know.
2. Company Culture
A company’s culture goes beyond the looks of its website and work – you want an agency that will easily fit in with the culture of your brand. The digital agency is like an extension of your brand, so their culture must seat well with yours. This can be hard to determine, but it’s one of the things that can affect your experience on the web. Does the agency have extra-curricular interests that do not suit your brand and style of business? Do they look like they are having fun? Chances are if they have fun together, they work well together—and your business will be better for it.
If you have a small business, you may want to match with a small digital marketing agency compared to a larger brand. If you stress formal as part of your business brand, you might not mesh with a casual agency that is less corporate or vice versa.
Choose an agency that suits your style so you will enjoy working together for a long time.
3. Consider your Budget
It’s important that you do not bite more than what you can chew. If you are a startup, it’s only natural for you to lean towards other startups or SME’s.
You don’t need to go bankrupt to hire a digital marketing agency. Many agencies offer SME packages. You need to do your research thoroughly. Also, you don’t have to engage in all the aspect of digital marketing. Choose the important approach you need, and speak to the agency about your budget. They should be able to give you a customized package that yields result.
Don’t forget to ask questions and look out for the right partners.
4. Ask the right questions
The right question is what makes the difference! You are going to be investing lot of money, it’s only right to satisfy your curiosity. You may be wondering, “but they know more than me in the digital marketing space. What can I possibly ask them?”
Well, there are many questions you can ask. Here are five important questions you should ask potential digital marketing agency:
- Can I see some campaign examples?
Ask the company for a portfolio of other works – whether making keywords rank, effective social media campaigns, or producing good content with high click-through rates and low bounce rates. Ask for a sample of their worAsk for a sample of their work that meets your need.
- Who will be completing the work?
The agency will probably have lots of people on. Also, you may require different teams, for different aspects. Ask who exactly will be doing what.
- How long do you keep clients for on average?
The longer the better. It means they get the work done and have good relationships with their clients.
- What results can you promise me?
Bear in mind that a digital marketing agency is not a magician. An agency cannot promise “bottom of the funnel” results, especially if you are in a fairly competitive industry, as there are too many factors involved. However, you will see gradual results as you spend more time with them.
- How will results and ROI be measured?
Make sure it is clear how results will be measured, as well as your return on investment (ROI).
5. Relevant Experience
Do you know what they say about ”experience being the best teacher”? That quote is true for a digital marketing agency. An agency needs relevant experience. Not just the agency as a whole but their core team members.
Pay attention to how they sell themselves (Do they speak as novice or experts? Do they think you are too big or too small a client?). Check out their portfolio for experience with clients of your size and within your niche.
Choosing the right digital marketing team does not have to be a daunting task. It can be fun, easy and educative. All you have to do is a background check, consider your budget, and ask the right questions. Voila! And you are on your way to building a reputable and profitable business.
Do you have any other questions about choosing the best digital marketing agency to work with? If so, contact us immediately!